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Sports Handicapping Services Explained
By Sebastien Veilleux
If you bet on sports, or perhaps even if you dont, you most likely know what a handicapping service is. Most people know that they give out picks, but what is happing behind the scenes? Are all handicapping services the same? Do they really win often? What is inside information? This article will explain the handicapping profession by answering these questions. While every handicapping service operates in a different way, there are some common elements integrated into each one.
Inside Information
For decades handicapping services have touted their inside information?as a reason why you should pay them. Before the Internet really took hold in the mid 1990s, this was by in large accurate. It was necessarily that the handicapping service knew the players, it was the fact that they had access to information that, by in large, most bettors did not. In fact, unless you lived in Las Vegas or knew someone, your information was limited to what was in the general media.
The Internet changed all of that. Today, the average bettor has access to a plethora of information. Dare I say, the average bettor today has most access than did even the most informed handicapping service did before the Internet took off. The Internet has change betting on in so many ways. Sports bettors can easily shop lines, get information straight from teams and reports 24/7, bet on online, access mounds of stats and so much more.
The Call Center
The call center is still thriving and its where operators stand by to give you, the bettor, a selection or sell you on a service. Technology has greatly changed this area of handicapping, but its still around. One trick less ethical handicapping services use it to alternate their free selection. Lets say that theres
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a free pick advertised on an NBA game between the L.A. Lakers and the San Antonio Spurs. Caller one would be told that the lock?selection of the day is the Lakers. Caller two would be told the lock?selection of the say is the Spurs. Caller three would hear the Lakers and so on and so forth. Why would they do this? Well, by alternating, the unethical handicapping service is guaranteed to hit 50% and that means half of the callers become potential clients since they received a free winner. Unfortunately, its an effective technique.
The Free Sports Pick
We talked about free picks in the previous section. Every handicapping service has free picks. Its the most used advertising tool out there. The goal is to give you a winner (or a good percentage of winners), so you cant help but want their really good stuff. In the old days, you would get free picks by watching TV, reading media (like magazines) or calling up free pick lines. Today, free selections are all over the Internet. In fact, if you look long enough, you will probably end up with a 50/50 split on any game you seek out.
Pricing
Theres no real set pricing structure. Every service is different. Many services try to sell you season packages or special event packages. This way they can lock down money and concentrate on selecting games. Also, if you buy a season or event package, it makes their job much easier since they have a guaranteed customer. If you purchase daily picks, they have to keep working hard to earn you as a client. A couple of bad days and they lose you. If you are locked in for the season or event, it does not matter as much.
So, you now have a little peak inside the workings of a handicapping service. The worlds full of handicapping services, from the one-person operation to the larger company filled with handicappers.
The author is the founder and players manager of www.AdvantageSportsBetting.com and one of the top experts in the online sports betting industry today.
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